I work with founders, operators and teams in the health, longevity, movement, boutique fitness, Pilates, wellness and founder-led lifestyle space. My clients are usually either preparing to launch something new, repositioning their brand, opening a new location, building stronger sales and communication systems, or scaling beyond founder-led chaos.

I’m especially interested in brands that combine strong vision with real-world experience. Studios, experts, communities and lifestyle concepts that want to grow with more clarity, structure and momentum.

Working with me means having someone by your side who thinks with you, builds with you and helps turn vision into structure, communication and execution. I work closely with founders and teams to understand the real business behind the brand: the offer, customer journey, positioning, sales process and operational reality.

Together, we build the right next steps: from positioning and launches to website copy, messaging, growth planning or hands-on execution. You decide the scope, but the work is designed to feel close, collaborative and strategic.

Both. I believe strategy only creates value when it becomes visible in the real world!

That’s why I don’t just hand over a strategy deck and disappear. I work hands-on with founders and teams to turn positioning, messaging, offers and growth ideas into actual content, campaigns, launch plans, website copy, sales flows, communication systems and customer touchpoints.

Think of it as strategic thinking combined with operational execution.

Projects are usually priced either on a day rate, a fixed project fee or a monthly retainer, depending on the scope and level of support needed. Retainers start with a minimum commitment of three months, because meaningful brand, growth and sales work needs enough time to move from strategy into execution.

After an initial conversation, you’ll receive a transparent proposal with the recommended setup, timeline, deliverables and investment, so you know exactly what we’re building together before we start.

Both. I’m based in Berlin and work with founders and brands globally, usually remote by default. For many strategy, brand, copy, growth and sales projects, remote collaboration works very well.

For selected moments such as brand workshops, kickoffs, studio visits, team sessions, launches, content days or on-site experience work. I also work in person when it adds real value.

Especially for health, movement, longevity and boutique studio brands, seeing the space and experiencing the customer journey can make the work much stronger.

The brands that grow sustainably in health and wellness aren't the ones with the biggest ad budgets or the most polished aesthetics. They're the ones that build real identity, a sense of belonging so strong that customers renew without being asked, bring their friends, and say "this place is mine." That only happens when strategy, brand, community and sales are aligned. Not one campaign. The whole system. That's what I help founders build.